Find out what’s going on in the marketing world right now with Alex, Shahin & Vinnie.
The episode covers the following:
- The State of Account-Based Marketing in APAC Report 2023
- First-party vs third-party data
- How to plan your 2024 B2B marketing strategy
Resources mentioned in this episode:
- The 2023 State of Account-Based Marketing in APAC Report – xGrowth
- Is first- or third-party audience data more effective for reaching the ‘right’ customers? – MIT Article
- What’s Measured is Managed – Tomasz Tunguz
- The Diary of a CEO – Steven Bartlett
- Lex Fridman Podcast
- Meditations – Marcus Aurelius
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🎁 Get your copy of the report here: https://abm.xgrowthcostg.wpenginepowered.com/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowthcostg.wpenginepowered.comm.au