Go-to-Market
Strategy Consulting
Take the guesswork out of GTM for faster, more cost-effective marketing results. Work with go-to-market strategy consultants for bespoke plans, detailed market insights and long-term B2B growth.
LET's CHATTRUSTED BY B2B MARKETING LEADERS ACROSS APAC
Why does your business need a Go-to-Market Strategy Consultant?
Launch new products
Expert GTM guidance cuts the time it takes to generate revenue from new product launches or new market expansion.
Sell more efficiently
Optimise sales and marketing efforts to increase customer acquisition and consistent revenue growth.
Gain competitive edge
Stay ahead in dynamic markets by continually aligning your offerings with customer needs and market trends.
“We have seen a big jump in not
just the number of leads but the
quality of leads.ˮ
“They asked all the right
questions and got to understand
our business.ˮ
“They were happy to tell us that
the thing we were looking for
was not the thing that we
neededˮ
What’s it like working with the xGrowth team?
Four things xGrowth can help you with
Strategic GTM roadmaps
Get a bespoke xGrowth GTM plan to acquire new customers and expand within them, maximising customer lifetime value and sustainable growth.
Custom ABM Strategies
With a targeted ABM campaign from xGrowth you can convert high-value prospects into customers, moving deals through the pipeline quicker and more cost-effectively.
Sales and marketing alignment
Go to market more effectively with a coherent, integrated sales and marketing approach that unifies goals, communication, and strategies.
Quality Demand Generation
Our GTM experts draw on 1:many ABM principles as well as traditional demand generation to fill your sales funnel with conversion-ready prospects from high quality target accounts.
xGrowth’s ABM-led GTM approach speeds up market entry.
Join the list of firms that have entered new markets, explored new sectors and shortened their sales cycles with xGrowthʼs ABM-led GTM approach.
“The ABM campaign has exceeded my expectations!“
Even during these times, the ABM campaign has exceeded my expectations. Iʼm just blown away that during a pandemic, and during a lockdown weʼre actually able to get through to people and theyʼre willing to have conversations with us!ˮ
“Weʼve learned so much on the way to run full-scale ABM.“
Before xGrowth we were just running simple account-based scoring models. What xGrowth has given us the ability to do is run full-scale campaigns on top of it.ˮ
“$1.2 million in the first four weeks!“
Out of the 100 accounts identified for the campaign, we secured 24 meetings of those 100 accounts and have a pipeline sitting at $1.2 million in the first four weeks of the campaign.ˮ
Find out how we can help you engineer a high-performing GTM Strategy
Results we’re delivering:
$1.2mil
in pipeline in the first four weeks of execution.
6 opportunities
generated from Outsystems top 15 financial services accounts.
FAQs on
Go-To-Market
Strategy
Consulting
A go-to-market Strategy is an action plan outlining how an organisation will target prospects to create sales, long-term growth, and overall competitive advantage.
Elements include pricing models, effective marketing channels, and how to create and communicate value to customers in order to maximise revenues.
One example might be a tech startup using a GTM strategy to launch a new piece of software. The go-to-market strategy would include online marketing campaigns targeting tech buyers, coupled with a direct sales approach to large, high value business prospects.
This type of GTM strategy is crucial for businesses entering new markets or launching new products. Itʼs key to aligning marketing and sales processes under an overarching market strategy to ensure long-term success.
A Go-to-Market Strategy outlines how a company will target customers to drive sales and growth while achieving a competitive advantage for business sustainability.
This form of strategy consulting is crucial for businesses looking to enter a market efficiently and effectively.
Example: A Go-to-Market Consulting firm might work with a manufacturing company looking to launch a new product, helping them to identify target market segments, develop channel strategies, and set pricing to build market share.
Go-to-Market Strategy Consulting firms bring expertise, insights, and industry knowledge to help businesses tailor their sales, distribution, and marketing efforts to meet customer needs and optimise business performance.
The role of the Go-to-Market Strategy team is to develop, execute, and monitor a plan that aligns the company’s products or services with its target market and customer base.
This includes conducting market research, developing product positioning, and creating marketing and sales strategies that effectively reach the target audience.
An example would be a Go-to-Market team at a retail company planning the launch of a new clothing line, where they might decide on using social media platforms for promotion, partnering with influencers for wider reach, and selecting retail outlets for physical distribution.
They work closely with marketing, sales, and product development teams to deliver a cohesive approach that maximises business success in the market.
Companies need GTM services to ensure a strategic approach to market entry and to optimise their sales and marketing efforts.
For example, a company introducing an innovative green technology solution might require GTM services to communicate its value proposition to potential clients effectively and to establish a distribution network that aligns with its sustainability values.
GTM services provide the expertise and resources necessary to analyse the market, understand customer needs, and develop a comprehensive strategy that will deliver growth and competitive advantage.
These services are critical in helping businesses establish effective channels, pricing models, and sales strategies that align with their overall business objectives and drive market success.
A GTM consulting firm offers specialised expertise to help companies navigate the complexities of entering new markets or launching new products.
They assist in developing Go-to-Market Strategies that encompass market analysis, competitive positioning, customer segmentation, and sales channel optimisation.
Example: “GTM Experts Group” works with “InnovateAI,” a B2B SaaS startup specialising in artificial intelligence for logistics. The consulting firm helps them segment the market into small and medium-sized enterprises, develop a pricing strategy that undercuts larger competitors, and strategise a content marketing plan to demonstrate thought leadership in AI-driven logistics solutions.
By providing insights and guidance on the most effective ways to reach and serve customers, GTM consulting firms help businesses improve their sales processes, optimise their market strategy, and achieve sustainable growth and long-term success in the industry.
While GTM is often associated with B2B marketing, it is not limited to it. Go-to-Market strategies apply to businesses in both B2B and B2C sectors, as they encompass broader aspects of positioning, selling, and delivering products or services to the market.
However, in B2B contexts, Go-to-Market Strategies are particularly crucial due to the complexity of sales cycles, the importance of building long-term client relationships, and the need for a detailed understanding of industry-specific dynamics and customer needs.
For example, a B2B company specialising in cloud computing solutions would need a Go-to-Market Strategy that addresses the specific needs and buying behaviours of businesses in different industries, focusing on building direct relationships and offering tailored services.