Comfortable with complexity
We launched xGrowth in 2018 with the aim of bringing high-quality ABM to APAC. Today, with
20 people based in 4 countries, weʼre still 100% focused on opening up complex accounts for
B2B tech firms in the region.
What we do
We help B2B technology firms target named midmarket and enterprise accounts.
Who we are and what unites us
The Leadership Team
Aude Yukiko Luce
Delivery Lead
Cate Sutherland
Client Director
Dean McGuinness
Strategy & Product Lead
Alexander Hipwell
Marketing & Operations Lead
David Bunce
Head of Operations & Finance
Shahin Hoda
Founder & Managing Director
Where we operate
Our main offices are in Melbourne and Singapore. We also have B2B specialists in the Philippines and Japan, and native language speakers of Japanese, Bahasa and Malay. We’ve rolled out ABM programs – from mailouts to display advertising to roundtables – in Australia, New Zealand, Singapore, Japan, Malaysia, South Korea, Thailand, the Philippines, Indonesia and India. We know this region because we’re from this region – rather than being transplanted here by an overseas HQ.
The promise we make to our clients
Engineered for APAC
B2B marketing in APAC isn’t like other regions. Budgets are tighter, marketing teams are smaller, and the market is exponentially more diverse and complex – tactics that work in one country will fail in another. Companies are earlier in their ABM journey than in EMEA or North America. As an APAC marketer, you can’t afford to waste time or money on “fluffy” marketing or vanity metrics.
Loved by the sales team
Our ABM programs always start with your commercial objectives. We’ve delivered enough meetings and opportunities to confidently promise that when we get to ROI analysis stage, your sales team will be asking you, “How soon can we do this again?”.
Trusted by brilliant B2B marketers
Our demonstrable results have allowed us to work with some of the most exciting B2B tech companies on some of their toughest challenges.
Our culture
1% Better
We ask: “Is there a better way?ˮ Small, consistent improvements create extraordinary results.
Extreme Ownership
We take pride in delivering what we say weʼll deliver. No excuses.
Sunny Vibes
Lifeʼs too short for doom and gloom. We make work a little less “ughˮ and a lot more “yay!ˮ.
Results Bias
Our ten-year agency goal isnʼt about headcount or sales. Itʼs unlocking 10,000 accounts for our clients.
Care & Candour
We care about our work and each other but we wonʼt avoid tough conversations.
Find out how we can help you engineer a high-performing GTM Strategy
How it feels to work with us
“You guys inspired me, changed
the way of doing, changed my
way of doing things. I think that’s
the way to go in the future.”
“xGrowth brings a very structured approach to ABM. Itʼs been amazing working with you.ˮ
“When we engage with xGrowth we’re confident that we’re going to get what we want, what we need at the end of it. That reliability is really important.”
