Case Studies

Results that hold up
in the boardroom.

Every engagement below is a real campaign, with real numbers and real people behind it. APAC B2B, from first-time ABM to enterprise account expansion.

$1.2M+
Pipeline in 4 weeks, Dienst Consulting
24
Meetings from 100 accounts, Dienst
15
C-level meetings booked, Feedzai APAC
12
Opportunities in ANZ finance, OutSystems

Trusted by B2B teams across APAC

ShopifyDocuSignInteractiveEpicorTwilioHSBCOutSystemsConvosoKiandraByteSecure Code WarriorFeedzai
GetacEYVicRoadsCommvaultMercerTaniumTebaSquareGenesysSmartsheetSugarCRMZoom
12
opportunities created with Tier 2 banks and insurers across ANZ
ANZ finance
First ABM campaign in market
Low-code Software · ANZ Finance

12 opportunities created with the largest financial institutions in Australia and New Zealand.

OutSystems needed to break into ANZ Tier 2 banks and insurers, a market they’d never run ABM in before. We built the strategy from scratch and executed end-to-end, educating target accounts on low-code and positioning OutSystems as the obvious partner.

“xGrowth were 100% committed — the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.”

Reena Misra
Reena Misra
ANZ Marketing Head · OutSystems
$1.2M
pipeline created in the first four weeks of the campaign
24 meetings
from 100 accounts — 2× the KPI
IT Consulting · WA + SA Enterprise

$1.2 million pipeline in the first four weeks of the campaign.

Dienst needed net-new enterprise accounts in Western Australia and South Australia, with a target of 9–12 meetings. We identified 100 accounts, ran a focused ABM campaign, and securing 24 meetings, more than double the KPI, within a month.

Out of 100 accounts identified we secured 24 meetings and a pipeline sitting at $1.2 million in the first four weeks. The KPIs were well and truly exceeded.

Steven Humphrys
Steven Humphrys
Sales Manager · Dienst Consulting
95%
of target accounts engaged in the ANZ Financial Services campaign
92.5%
connection rate across 40 target accounts
10 meetings
booked with decision-makers
Developer Security · ANZ Financial Services

95% of target accounts engaged in a precision ABM campaign across ANZ financial services.

Snyk’s 2024 ANZ campaign targeted 40 financial services accounts with a benchmark-driven ABM approach. 38 accounts were engaged, 37 connected, and 10 meetings booked with decision-makers, all tracked against a clear measurement framework. In 2025, a follow-on content campaign produced the best-performing landing page in Snyk’s APJ history with 26 downloads.

Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details.

Jocelyn Bukal
Jocelyn Bukal
Marketing Director APJ · Snyk
54
meetings booked across Turkey and ANZ across two years of campaigns
29 meetings
Turkey — from just 8 target accounts
25 meetings
ANZ — across 2024 and 2025 campaigns
Rugged Technology · Turkey + ANZ

54 meetings booked across Turkey and ANZ, including 29 from just 8 accounts.

Getac ran ABM programs across multiple geographies with xGrowth. In Turkey, we targeted 8 accounts and booked 29 meetings, with multiple decision-makers per account. In ANZ, two separate campaigns across 2024 and 2025 reached 36 accounts and generated 25 further meetings.

xGrowth provides a very strong and repeatable ABM framework we can build on. They helped us accelerate our ABM approach with clear processes, steps and best practice guidance to run programs across multiple geographies.

Sandy Chang
Sandy Chang
Marketing Manager · Getac
2
verticals penetrated — expanding from first market into a second within the same program
Full buy-in
across sales, marketing and customer success
Cybersecurity · APAC

Taking Secure Code Warrior from ABM-curious to fully operational across APAC.

Secure Code Warrior needed a partner to guide them through building ABM from the ground up, covering strategy, execution and marketing, sales, and customer success. We built the function, ran the plays, and got results.

It’s been amazing working with xGrowth. We needed someone who could guide us through the process — a lot of people are new to ABM and we hadn’t done it to this degree before. xGrowth asked all the right questions and got to understand our business.

Michele Clarke
Michele Clarke
Head of Marketing · Secure Code Warrior
15
C-level and C-1 meetings booked across APAC financial services
82% awareness
across all target accounts
Fintech · APAC Financial Services

15 C-level meetings booked across ANZ, Singapore, Hong Kong, Malaysia and India.

Feedzai needed to penetrate Tier 1 financial services accounts across APAC, targeting CISOs, fraud specialists, and security departments. We built brand awareness across 82% of target accounts and turned that awareness into executive meetings.

Over 60% of the accounts that we are targeting have spoken to us on a 1:1 basis

IL
Iris Lo
Regional Marketing Manager · Feedzai
100%
of target accounts engaged — exceeding the 90% KPI
6 meetings
booked from 16 accounts — target was 4
87.5%
of accounts highly engaged
Energy · Australian Utilities

100% of target accounts engaged, with 6 meetings booked against a target of 4.

Brave Energy had never run lead or demand generation before. With a lean marketing team and no ABM infrastructure, they needed end-to-end support across strategy, execution and SDR. The Networks campaign targeted 16 accounts, engaged every single one, and delivered 87.5% highly engaged, exceeding all KPIs set at the outset.

I wouldn’t have been able to execute an entire ABM campaign without help. Having sales support and marketing support from xGrowth was invaluable.

CE
Ceri Bennett
Marketing Lead · Brave Energy
7
buying centres identified within Telstra matching the client's offering
4 in 3 months
buying centres with decision-maker meetings
Month 9
Client entered tender process with a buying centre
Enterprise Accounts · Expansion

7 buying centres mapped inside Telstra, with 4 engaged within 3 months.

The client had strong relationships in Telstra’s Finance department but no visibility into other buying centres. We built a structured account expansion approach, mapping new stakeholders, creating tailored content, and driving engagement across divisions they’d never reached. By month 9, the client was in the tender process with one of those buying centres.

12mo
to build a full three-tier ABM program from zero infrastructure
3 tiers
1:many, 1:few, 1:1 launched in 12 months
Contact Centre Software · Multi-tier ABM

From ABM-zero to a full three-tier program (1:many, 1:few, and 1:1) in 12 months.

Convoso’s marketing team was starting their ABM journey with no existing infrastructure. In 12 months, we launched all three tiers of ABM: programmatic, scale, and strategic, using an omnichannel approach across target accounts.

It’s been amazing working with xGrowth. When we started, we needed someone who could guide us through the process.

Elliott Blatt
Elliott Blatt
Marketing Operations · Convoso
In their own words

“When I think about ABM or any program that needs to be very focused, there’s only one word that comes into my head. xGrowth.”

Reena Misra
Reena Misra
ANZ Marketing Head · OutSystems

“Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details. You guys inspired me to change the way we do things.”

Jocelyn Bukal
Jocelyn Bukal
Marketing Director APJ · Snyk