Client Overview
Perth based IT services company
Customers in many verticals including government, education, resources and mining
Dedicated sales team
Citrix, Microsoft, Commvault and VMware partner
Situation:
Dienst’s main focus was on acquiring new accounts and cultivating strategic relationships with existing customers. They aimed to expand their presence in the mining, construction, and financial sectors while also promoting their remote work services. Holding meetings with potential clients was a significant key performance indicator for them, alongside developing deeper relationships and expanding their share of the wallet with current customers.
The campaign:
1
Challenges
No dedicated marketing team
Previous marketing initiatives did not deliver meaningful results
Needed a structured approach for targeting larger accounts
2
Objectives
Acquire net new accounts
Increase footprint within existing customers
Promote services around remote work
3
Approach
LinkedIn ads
LinkedIn social selling
Dedicated landing pages
Direct email
Phone, email, LinkedIn sequences
4
Outcome
46 engaged accounts
26 meetings booked
13 opportunities generated
$1.2 million pipeline generated
Meetings with new prospects were a key KPI for us, we were looking at a KPI of 9-12 meetings. The KPIs were well and truly exceeded in the campaign, we’ve overachieved in the KPIs we set, out of the 100 accounts identified we secured 24 meetings of those 100 accounts and a pipeline sitting at $1.2 million in the first four weeks of the campaign.
