ABM, engineered for APAC
Welcome to your sales team’s new favourite B2B growth marketing agency.
TRUSTED BY B2B MARKETING LEADERS ACROSS APAC
Youʼre ready to break into something new. Weʼre ready to take you there.
Targeting a new region. Persuading bigger clients to consider you. Upselling to platform deals.
The most complex areas of B2B marketing are also the most rewarding for those who succeed.
“Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details.ˮ
“When I think about ABM, or any program that needs to be very focused, there’s only one work that comes into my head. xGrowth.ˮ
“xGrowth brings a very structured approach to ABM. Itʼs been amazing working with you.ˮ
Our
10,000
Goal
Every single member of our team is measured against our ten-year goal of unlocking 10,000 accounts for our clients. We’ve pressure-tested our proprietary model and perfected our project management. No wonder sales leaders proactively demand more Growth ABM from their marketing peers.
So how do we actually do it?
The B2B goals weʼre built for
Generate bigger deals
You’re stuck in a point solution pigeon-hole, struggling to move up the food chain.
Sell more complex propositions
Move market from selling point solutions to strategic platform deals.
Expand in APAC
Tactics from other regions aren’t helping you. Different markets present different challenges.
Break into new accounts
Your sales team is frozen out of accounts: cold outbound isn’t landing.
What’s different about xGrowth?
ABM from APAC, for APAC
You’ve met global ABM agencies with APAC outposts. We’re not one of those.
And we bring engineering principles to our programs that sales teams respect. In fact, after one cycle of xGrowth ABM, we promise your sales colleagues will be demanding more.
For clients shaking up the status quo
We work exclusively with B2B companies that need a new level of ABM sophistication. They’re tackling new accounts. More complicated deals. Different countries. Bigger target companies.
“xGrowth provides a very strong and repeatable ABM framework we can build on.
xGrowth helped us accelerate our ABM approaches with a clear process, well-defined steps and best practice guidance to run ABM programs across multiple geographies.ˮ
“The return on investment we have to date is around $1.4 million and ongoing.
The ROI with ABM is a lot more tangible. The cold calling campaigns that we were doing were at an all-time high, but realistically, ABM actually gave us a better ROI overall.ˮ
“$1.2 million in the first four weeks!“
Out of the 100 accounts identified for the campaign, we secured 24 meetings of those 100 accounts and have a pipeline sitting at $1.2 million in the first four weeks of the campaign.ˮ
We’ve experimented, so you don’t have to
Our proprietary Account Centric Engagement (ACE™) methodology was pressure-tested in global markets, and then refined for this one. From strategy to execution, everything’s geared towards solid commercial results.
Our ACE™ Methodology
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
We’ve experimented, so you don’t have to
Our proprietary Account Centric Engagement (ACE™) methodology was pressure-tested in global markets, and then refined for this one. From strategy to execution, everything’s geared towards solid commercial results.
Our ACE™ Methodology
Discovery
Learn your business, targets, and competitive landscape
Fit Meeting
Align on goals, share case studies, confirm fit
ACE™ Roadmap
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
1
2
3
4
Revenue Flywheel
ACE™ Roadmap Lite
Streamlined planning for repeat engagements, straight into your next cycle
ACE™ Execution
Messaging, stakeholder mapping, content, activation, optimisation
ROI Analysis
Full attribution. No vanity metrics. Real pipeline impact
Program Retrospective
Analyse what worked, what didn't, and where to double down next
See how ACE™ can work for your organisation
SPEAK TO A STRATEGIST
Results you’ll love (and so will your CFO)
Our end-to-end ABM strategy and execution has delivered millions of dollars of pipeline, and hundreds of meetings and deals for the likes of Shopify, Square, Zoom, Docusign and Epicor.
$1.2mil
in pipeline in the first four weeks of execution.
6 opportunities
generated from Outsystems top 15 financial services accounts.
$1.4mil ROI
from single partner ABM campaign.