ABM, engineered for Singapore and APAC
Welcome to your sales team’s new favourite B2B growth marketing agency.
TRUSTED BY B2B MARKETING LEADERS ACROSS APAC
You’re ready to break into something new. We’re ready to help you get there.
Targeting Singapore or a new regional APAC market. Persuading bigger clients to consider you. Upselling into platform deals.
The most complex areas of B2B marketing are also the most rewarding for those who get them right.
“Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details.ˮ
“When I think about ABM, or any program that needs to be very focused, there’s only one work that comes into my head. xGrowth.ˮ
“xGrowth brings a very structured approach to ABM. Itʼs been amazing working with you.ˮ
Our
10,000
Goal
Every single member of our team is measured against our ten-year goal of unlocking 10,000 accounts for our clients. We’ve pressure-tested our proprietary model and refined our project management. No wonder sales leaders are proactively asking their marketing peers for more Growth ABM.
So how do we actually do it?
The B2B goals weʼre built for
Sell more complex propositions
Shift the market from buying point solutions to considering strategic platform deals.
Generate bigger deals
You’re stuck in a point-solution pigeonhole, struggling to move up the value chain.
Expand across Singapore and APAC
Tactics from other regions aren’t helping you. Different markets across Asia present different buying behaviours, stakeholders, and challenges.
Break into new accounts
Your sales team is locked out of target accounts: cold outbound isn’t cutting through.
What’s different about xGrowth?
ABM from Singapore, for Singapore & APAC
You’ve met global ABM agencies with APAC offices. We’re not one of those.
And we bring engineering principles to our programmes that sales teams respect. In fact, after one cycle of xGrowth ABM, we promise your sales colleagues will be asking for more.
For clients shaking up the status quo
We work exclusively with B2B companies that need a new level of ABM sophistication. They’re tackling new accounts. More complicated deals. Different countries. Larger target companies.
“xGrowth provides a very strong and repeatable ABM framework we can build on.
xGrowth helped us accelerate our ABM approaches with a clear process, well-defined steps and best practice guidance to run ABM programs across multiple geographies.ˮ
“The return on investment we have to date is around $1.4 million and ongoing.
The ROI with ABM is a lot more tangible. The cold calling campaigns that we were doing were at an all-time high, but realistically, ABM actually gave us a better ROI overall.ˮ
“$1.2 million in the first four weeks!“
Out of the 100 accounts identified for the campaign, we secured 24 meetings of those 100 accounts and have a pipeline sitting at $1.2 million in the first four weeks of the campaign.ˮ
We’ve experimented, so you don’t have to
Our proprietary Account Centric Engagement (ACE™) methodology was pressure-tested in global markets, then refined for Singapore and APAC. From strategy to execution, everything is geared towards meaningful commercial results.
Our ACE™ Methodology
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
We’ve experimented, so you don’t have to
Our proprietary Account Centric Engagement (ACE™) methodology was pressure-tested in global markets, then refined for Singapore and APAC. From strategy to execution, everything is geared towards meaningful commercial results.
Our ACE™ Methodology
Discovery
Learn your business, targets, and competitive landscape
Fit Meeting
Align on goals, share case studies, confirm fit
ACE™ Roadmap
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
1
2
3
4
Revenue Flywheel
ACE™ Execution
Messaging, stakeholder mapping, content, activation, optimisation
ROI Analysis
Full attribution. No vanity metrics. Real pipeline impact
Program Retrospective
Analyse what worked, what didn't, and where to double down next
ACE™ Roadmap Lite
Streamlined planning for repeat engagements, straight into your next cycle
See how ACE™ can work for your organisation
SPEAK TO A STRATEGIST
Results you’ll love (and so will your CFO)
Our end-to-end ABM strategy and execution has delivered millions of dollars of pipeline, and hundreds of meetings and deals for the likes of Shopify, Square, Zoom, Docusign and Epicor.
$1.2mil
in pipeline in the first four weeks of execution.
6 opportunities
generated from Outsystems top 15 financial services accounts.
$1.4mil ROI
from single partner ABM campaign.