Shahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO. 

With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets. 

The episode covers:

• Understanding financial metrics.
• How to approach your budget.
• How to justify a new headcount.
• Building rapport with your CFO.

Resources mentioned in this episode:

• Morning Brew – Blog
• Dave Yuan – Tidemark

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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