Shahin chats with Marcus Oulds, VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing in an economic downturn.
Marcus is an experienced Head of Sales with a demonstrated history of working in the Digital industry, Marcus graduated from Queensland University of Technology with an MBA. He is skilled in negotiation, advertising, sales, and e-commerce.
Marcus is a strong consulting professional, having previously led the hypergrowth components of businesses across APAC and EMEA such as Groupon, GoCardless & Google.
The episode covers the following:
- How to approach business value realisation
- Marketing at Salesloft
- The importance of LTV
- How to materialise an account expansion
Resources mentioned in this episode:
- Never Split the Difference – Chris Voss
- The Edge Newsletter – The Black Swan Group
- Tomasz Tunguz blog
- Dave Gerhardt
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowthcostg.wpenginepowered.comm.au