Standing out isn’t just about being “the best” – it’s about being different. And no one knows how to “Get Different” than no other than bestselling author and marketing guru, Mike Michalowicz.
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This episode covers…
From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into…
- How to use his DAD framework for marketing – Different, Attractive, and Direct
- The challenges small businesses face when trying to get noticed
- Building an Attention Plan over a Marketing Plan
- What the ideation process looks like
About Mike…
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate
Resources mentioned in this episode:
- Mike’s Website
- The World Almanac and Book of Facts
- The Go-Giver – Bob Burg
- Brainfluence – Roger Dooley
- FRICTION – Roger Dooley
- The One Thing – Jay Papasan & Gary Keller
- Malcolm Gladwell
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
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