Join us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach.
During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset.
🎓 What you will learn in this session:
- How to utilise customer data to design effective ABM and customer marketing programs.
- How to unleash the power of customer stories and references for trust and influence.
- How to harness customer experiences and testimonials to convert prospects.
- How to drive cross-selling, upselling, and renewals with demand generation strategies.
- How to foster customer growth, engagement, and loyalty through personalised ABM.
- How to align your team with customer-centric practices for success.
🎙Who are the speakers?
- Stephanie Dechamps – Head of Marketing APJ at Boomi
- Suzanne Pelizzari – Director of Global Account-Based Marketing at CSG
- Shahin Hoda – Director of Growth at xGrowth
- Allysa Maywald (Moderator) – Content Coordinator at xGrowth
Like to watch content? You can watch this episode via our xGrowth YouTube Channel
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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowthcostg.wpenginepowered.com/report/
Join the Slack channel: https://growthcolony.org/slack
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
We would love to get your questions, ideas and feedback about Growth Colony, email po*****@*******************************mm.au