Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth.
The episode covers:
- The PLG model
- The importance of company culture in regard to PLG
- The importance of all customers
Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world.
Resources mentioned in this episode:
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
_________________
For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowthcostg.wpenginepowered.com/report/
Miss out on our latest webinar? Listen here: https://xgrowth.co/blogs/programmatic-abm/
Join the Slack channel: https://growthcolony.org/slack
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowthcostg.wpenginepowered.comm.au